How to Become a POS Reseller: Your 2024 Roadmap to Success
Imagine helping restaurants streamline their operations, boost profits, and earn recurring revenue—all while building your own brand. That’s the power of a POS reseller program. In this guide, you’ll learn how to start, scale, and profit from a white label POS reseller business, even if you’re new to the industry.
What Is a POS Reseller Program?
A POS reseller program lets you sell and customize a white label POS system under your brand. Instead of building software from scratch, you partner with a provider (like MyCloudPOS) to rebrand their platform, add your pricing, and earn commissions or recurring revenue.
Why Restaurants Love It:
- 72% of restaurants prioritize tech that saves time (Source: Toast POS Report).
- Resellers earn up to 30% margins on software subscriptions.
5 Steps to Launch Your POS Reseller Business
Step 1: Choose the Right White Label Partner
Look for:
- Custom branding options (logos, colors, dashboards).
- Training and onboarding support.
- Scalable pricing (e.g., tiered plans for small vs. enterprise clients).
Ask providers if they offer restaurant-specific tools like table management or inventory tracking.
Step 2: Define Your Niche (Hint: Restaurants!)
Focus on a niche like:
- Quick-service restaurants (QSRs) needing fast, cloud-based POS.
- Fine-dining establishments requiring reservation integrations.
Case Study:
"Sarah, a former restaurant manager, now earns $15k/month reselling POS systems to vegan cafes. She credits her success to hyper-targeted marketing and 24/7 support from her provider."
Step 3: Set Competitive Pricing
Most resellers use:
- Monthly subscriptions (e.g.,
- 99−
- 99−299/month per client).
- One-time setup fees (
- 500−
- 500−2,000).
Step 4: Market Your POS Reseller Program
Top Strategies:
- Cold email restaurants with subject lines like "Cut Costs by 20% with [Your Brand] POS".
- Run LinkedIn ads targeting restaurant owners.
- Offer free POS audits to showcase value.
Download our free POS Reseller Marketing Toolkit (templates, scripts, and more!)
Step 5: Provide Stellar Support
Restaurants need:
- 24/7 technical help (outsource to your provider if needed).
- On-site training for staff.
Fun Fact: Resellers with dedicated support teams retain 45% more clients.
Why Partner with MyCloudPOS?
At MyCloudPOS, we’ve helped 500+ resellers launch their own branded POS programs. Here’s why we’re the #1 choice:
- Zero coding skills needed: Fully customizable dashboards.
- Exclusive restaurant features: Tableside ordering, kitchen display, loyalty programs.
- 24/7 white-glove support: We handle tech issues so you can focus on sales.
FAQs About POS Reseller Programs
Q: How much can I earn as a POS reseller?
A: Top resellers earn $100k+/year. Profit depends on your margins and client count.
Q: Do I need technical experience?
A: No! We provide training and tools to simplify onboarding.
Get Started Today
We look forward to seeing you succeed!